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the ace & whim blog

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In an industry where everyone is fighting for attention, it’s tempting to believe that more is the answer—more pages, more animations, more copy, more personality. But the photographers who consistently attract aligned, higher‑value clients tend to do the opposite. They choose simplicity. At Ace & Whim, we believe simple luxury websites work because they do […]

Why Simple Luxury Websites Work for Photographers in a Competitive Market

Photographers

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Running a small business can feel like juggling a dozen tasks at once—marketing, client management, strategic planning, and everything in between. But what if you had a tool that could take some of that weight off your shoulders? Enter ChatGPT, an AI-powered assistant that’s revolutionizing how businesses operate. I know…you’ve had AI practically force fed […]

ChatGPT and the 3 prompts that will grow your business

Entrepreneur

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Discover how to create a captivating, brand-aligned website with Showit templates in this guide – covering template selection, customization, content addition, SEO optimization, and third-party integrations for success.

The Ultimate Guide to Showit Templates: How to Build a Stunning Website from Scratch

Guide to Showit templates

Featured

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Finding the right fonts that compliment your luxury brand can be a challenging task. We put together 13 free google font pairings for you based on style.

13 FREE Google Fonts For Your Luxury Brand Website

Featured

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Knowing how and where to use them on your site is the key. Check out the Playfair Display font, and how to use it on your site!

Playfair Display Font: A Free Font with Endless Possibilities

Dark, academia image of tea on books

Design Tips

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