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In an industry where everyone is fighting for attention, it’s tempting to believe that more is the answer—more pages, more animations, more copy, more personality. But the photographers who consistently attract aligned, higher‑value clients tend to do the opposite. They choose simplicity. At Ace & Whim, we believe simple luxury websites work because they do […]

The late 1990s and early 2000s were a time of technological optimism and playful experimentation in design. The Y2K aesthetic, with its vibrant colors, futuristic fonts, and chrome textures, captured the spirit of that era. Now, in a curious twist, Y2K is making a comeback in the world of web design. Y2K aesthetic website design […]
